Business Challenges

Pie Insurance is a technology-driven insurance provider that offers simple, affordable small business insurance solutions with a focus on workers’ compensation and related coverages. They came to us looking for a website design that clearly communicates their value to both small business owners and insurance partners, showcasing fast online quoting, competitive pricing, and an intuitive experience that resonates with both business decision makers and insurance professionals.

Dual Homepage Experience

Designed distinct, toggleable homepage experiences tailored to two core audiences: small business owners and insurance agents, ensuring messaging, CTAs, and content hierarchy aligned with each user’s goals.

Responsive Across Every Breakpoint

Delivered a fully responsive experience designed intentionally across desktop, tablet, and mobile, maintaining clarity, usability, and visual consistency at every screen size.