Background & Context
Pattern is a global ecommerce accelerator that helps companies grow and sell on ecommerce marketplaces, D2C, and other digital channels. Every year they host their annual Global Ecommerce Acceleration Summit: “Accelerate” where guests are invited to engage with brand experts and data-driven ecommerce executives. Past speakers have included Jessica Alba, Michael Phelps, Kristen Bell, and more industry thought leaders.
Design Process
The Pattern team came to us with high level branding elements in place that included their logo, color pallet, typefaces, and patterns/graphics. From this we worked with their internal team to create a more fully fleshed out design system and created more finalized branding showing them how these individual elements could be brought together in a stylized way.
The Solution
The main objective was to create a responsive event landing page driving traffic to ticket sales across multiple breakpoints. I used our predefined style guide and design system to create the individual page components such as the hero, card decks for speakers and price tiers, FAQ accordion, conversion panel, and more. This all coming together to form one cohesive page and seamless user experience.
Desktop
Tablet
Mobile
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